Organic skin care

Bioactive ingredients

Sustainable

Produced in Denmark

Free delivery

For orders over DKK 800

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SMUK skincare og bæredygtighed

BEAUTIFUL skincare and sustainability

Maybe you know our brand from ads or SoMe - maybe you just noticed us in a store and want to know more. If so - welcome!

We are a small company that cares deeply about ecology and sustainability. We care about the planet and have therefore primarily chosen Nordic ingredients for our skincare products, so that we can minimize freight, transport and CO2. For the same reason, we have our products produced in Denmark, while we are super selective with the individual ingredients we feel are necessary to source from abroad.


Beauty universe with recycled materials
We have recently added Beauty sleep masks and Beauty bags to our beauty universe. The fabrics for the two products are recycled and come from vintage kimonos from Japan. The silk fabric is transported to Denmark and upcycled in Frederiksberg, where our store is located. In this way, we always have control over working conditions for the seamstresses who help complete our products.


No outer packaging and FSC-labeled tissue paper
If you have bought one or more of our products, you may have noticed that we do not use outer packaging. In principle, this means that there is never cardboard, cardboard or plastic around the products - we believe in not polluting the world further and that our products stand cleaner on their own. That way, you can always read more about our ingredients on the product itself or on our website, and you therefore don't have to throw away useless packaging.
Of course, we always wrap your product nicely before you get it in a bag. For this, we always use uncoloured FSC-marked tissue paper, which ensures that no more wood is felled than the forest can reproduce and that animals and plant life are protected. The people who work in the forest are also guaranteed proper wages, training and safety equipment.

Miron glass
The violet Miron glasses that we use for our SERUM, OIL, LIGHT and RICH, GOLDEN MOMENTS, CREAM and SOAP and COOLING LIP BALM allow only the good and beneficial rays of the sun to penetrate. In this way, the vitamins in the products stay fresh for a longer period of time and we can therefore conserve less, as the vitamins themselves are preservatives. Miron glass is also recyclable and thus also part of our sustainable philosophy.