The DNA behind SMUK skincare is to create a pure, Danish, natural and organic skincare line with consideration for the environment, sustainability and the next generation. This applies to content, packaging and the entire manufacturing process from A-Z.

All products are packed with active ingredients, vitamins and antioxidants, and the ingredients are of the highest quality and carefully selected based on efficacy and fragrance. The goal is to make you feel pampered when you use the products - to enjoy the scents and really feel the texture and effect of our products. Together, this is what gives the products a great skin-feel.

All products are thoroughly tested by SMUK skincare owner Heidi Maltby and her many clients in the popular beauty clinic, Naturlig Smuk, on Frederiksberg Allé. As a skin therapist and owner of the clinic, Heidi has countless women on her couch every day, and she often uses SMUK skincare products and beauty tools in her facial treatments. Clients also get to test the products during development, so Heidi is always up to date on scent, feel, texture and efficacy.

Most products are filled in Miron glass bottles that allow the violet sunlight to penetrate the glass. This extends the life of the products and the freshness of the vitamins.

Naturally, there are no endocrine disruptors in our products.